APPROACH

Re-introduce citizenM to the Dutch market, focussing on their five pillars: lifestyle, efficiency, luxury, technology and genuine human service. Send out a press release announcing a new hotel opening and reached out to corporate news. Seasonal events were organized for citizenM to connect with press and influencers and maintain a good relationship. Such as a press breakfast where the management team gave a brand presentation and presented exclusive news, while enjoying a delightful breakfast at the FOAM museum. We worked out corporate stories with daily papers and magazines by setting up interviews with CMO and COO of citizenM. A seeding of Bose headphones accompanied by specially curated citizenM soundtracks that ease the travellers journey was send out to key media and influencers.