We are a bespoke PR, marketing and communication consultancy founded by Sacha Rinnooy Kan.


StoryStarter is built on the principle that telling the right story is crucial, whichever product you want to launch. A good story grabs the attention and stands out. A good story captivates and is shared across media. A good story sticks. No idea where to begin?

We’ll help to get your story straight.


Let’s have a look at your Story and Start from there. Is a press release really necessary or will personal follow up be way more effective? Is influencer marketing relevant for your target group (or not – and why!)? Let’s challenge the ways communication has been done before and get creative.

StoryStarter helps you tweak and add, it will advise you on where to go and how to get there. Sharing useful insights which will eventually lead to a story so convincing, you won’t be able to go unnoticed.


With an international background in PR, marketing and communication, Sacha has been responsible for accounts such as Moët & Chandon, Tiffany & Co., citizen M and many more. She is currently advising the Dutch National Opera & Ballet and Human Rights Watch -amongst others- and has extensive experience in organising events, launches and openings.